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A Letter From Beverly…
Welcome to my maiden voyage into cyberspace, and launching pad for The Beverly Johnson Lifestyle Brand. “ALL THINGS BEVERLY” and “ALL THINGS BEAUTIFUL” will be shared with you on this website.
My vision, ever since my historic Vogue magazine cover, has been based on a few simple premises: Elegance, Beauty, Sophistication, and Love. Being the first African-American woman on the cover of Vogue Magazine allowed me the opportunity to represent people of color in a different light and allowed me the great opportunity to fully embrace all the beauty of the multicultural woman.
As a result of my many years in the high fashion and beauty industries, I have become the multicultural expert and leader for products that cut across race and nationalities. I have a wealth of experience and gravitas in the hair, beauty, cosmetics and fashion industries and I have come to be known as a global expert. My products are world class, designed for and applicable to all women of color.
I had the opportunity for the last 14 years of being the face and name of Amekor Industries, one of the leading wig and hair extension companies in the United States. I decided it was time for me to create by own destiny and not extend my contract with Amekor Industries. So, I made the ultimate leap of faith and decided to create, manufacture, and distribute my own line of products instead of endorsing someone else’s. I am realizing my dream of being a true “Modelpreneur,” a supermodel and an entrepreneur by owning and manufacturing the products I love under my new company, BJE LLC.
Therefore, I am proud to follow in the tradition of Madame C.J. Walker, one of the first African-American pioneers who, with “two dollars and a dream,” built a multi-million dollar beauty empire in 1917 by formulating her own hair care products. I am invoking that same pioneering spirit with The Beverly Johnson Lifestyle Brand, which will include hair care, skin care, bath & body, color, and more in the spring of 2012.
Starting with the premise that a woman’s glory is her hair, I would like to introduce you to my new luxurious hair care line with Supermodel Formulas: A hair care line with Model Logic. The products in the Model Logic line are based on formulas I have used for years. And now with the help of my professional team, I am able to offer luxurious, salon quality products for you to use at home.
My bath and body products, “Beautiful Body by Beverly”, are great as well. I suggest starting with my Superb Body Wash and Luscious Body Cream. They are to die for!
And “Flawless Skin”, my line of skincare products, are my personal secret to beautiful skin and are designed to help make you look, feel, and be your best. I can’t wait to share them with you!
I want to thank you for all your loyalty and support over the years and I look forward to your continued support going forward.
And I say to you, realize your dreams, ‘cause girl if I can do it, you can do it too!’
For the Very Best in Life!